How to create a unique visual identity for your brand?

What immediately pops into your head when you hear the brand name, Nike?
Perhaps the legendary swoosh logo, or perhaps one of your favorite pair of sneakers. Maybe just the notion that it’s a luxury brand?

Whichever it might be, it is a reflection of your perception of Nike. This is the very concept of branding.

A brand is a unique identity you build for your product or service. It is what sets you apart from the industry competitors.

Branding is not entirely visual, but for the most part, it is. The logo, the color palette, social media creatives, product packaging, and so on, contribute to visual branding.

[You can take a look at our thought process behind our own branding ⬇ ]

Now that we have got the basic definition aside, how do we go about creating a unique brand identity?

As the first step, imagine the ideal buyer persona of your product or service. How old they are, what they do for a living, what their gender is, where they live etc. The more details you can figure out, the better. When you have all that information, the difficult part is actually over.

Along with the buyer persona, define the mission of the organization and hence the personality of the brand itself. How the brand should be perceived by the ideal customer. As for the Nike scenario above, they position themselves as a luxury brand offering high quality, timeless and elegant athletic wear for a premium price.

Visual identity is an aggregation of several components. Them being, the logo, color palette, typography, imagery, and photography/videography. Invest your time and money to involve industry experts when coming up with the above elements as they can make or break your entire brand.

Last but definitely not least, don’t be afraid to innovate and try out new content types and new marketing strategies to showcase the thus established branding.

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