Your Audience

When it comes to content, it’s all about finding good ideas that your audience appreciates.

So how do you find that out?

It’s pretty darn simple, actually.

Recently a client of mine asked me about this… as he’s new to the world of content marketing. So he was struggling to find the right ideas.

I asked him a simple question, ‘On your team who talks to your audience?’

He answered that this was his job and that he’s in direct contact with them.

That’s perfect!

Nothing beats talking direct to your audience.

I told my client to do Q&A sessions. Just talk to people and see what they want to learn about.

There’s no easier way to figure out what your audience needs. When you hear the most common questions that they ask, you’ll know exactly what their pain points are.

The best thing about this is that it’s an endless source of fresh ideas. Your audience’s needs will change with time, and a simple Q&A session will help you to stay up-to date with all these changes.

If you’re consistent with it, your relevance in the market will stay intact.

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